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Strategic Content Marketing : Creating Effective Content in Practice
Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice.Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing.Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension.On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing.This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations.In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills.Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
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Qualitative Content Analysis in Practice
Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups.It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method.In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through:- creating a coding frame- segmenting the material- trying out the coding frame- evaluating the trial coding - carrying out the main coding- what comes after qualitative content analysis- making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step.Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points.After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.
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Cities: Skylines - Community Content Bundle Steam Key
This product is a brand new and unused Cities: Skylines - Community Content Bundle Steam Key
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CLIL : Content and Language Integrated Learning
CLIL has emerged since the millennium as a major trend in education.The book draws on the authors' experiences of CLIL in primary, secondary and English language schools across Europe.It summarizes the theory which underpins the teaching of a content subject through another language and discusses its practical application, outlining the key directions for the development of research and practice.The book acknowledges the uncertainty many teachers feel about CLIL, because of the requirement for both language and subject knowledge, while providing theoretical and practical routes towards successful practice for all.It is essential reading for both language and content-subject teachers.
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What is the content of learning sheet 3?
Learning sheet 3 covers the topic of "Introduction to Algebra." It includes an overview of algebraic expressions, equations, and inequalities, as well as the basic operations and properties of algebra. The sheet also provides examples and practice problems to help students understand and apply the concepts. Additionally, it introduces the concept of variables and their use in algebraic expressions and equations.
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What learning content is available for different topics such as foreign exchange transactions, market economy, etc.?
There is a wide range of learning content available for topics such as foreign exchange transactions and market economy. This includes online courses, tutorials, articles, videos, and books. Many educational platforms offer courses specifically focused on these topics, covering everything from the basics to advanced concepts. Additionally, there are numerous resources available from financial institutions, government agencies, and industry experts that provide in-depth information and analysis on foreign exchange transactions and market economy.
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Which radio stations offer different knowledge, culture, information, and news content?
There are several radio stations that offer a variety of knowledge, culture, information, and news content. For example, NPR (National Public Radio) is known for its in-depth news coverage and cultural programming. BBC World Service provides international news and cultural insights from around the globe. Additionally, local public radio stations often offer a mix of news, cultural programming, and educational content tailored to their communities.
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What is the content of the conversation for the indication letter?
The content of the conversation for the indication letter typically includes a discussion about the purpose of the letter, which is to indicate or suggest something to the recipient. It may also include details about the specific indication being made, such as a recommendation, request, or proposal. The conversation may also cover any supporting information or evidence that backs up the indication being made. Additionally, the conversation may address any potential follow-up actions or next steps related to the indication.
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Digital Content Marketing : Creating Value in Practice
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective.The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing.Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
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Digital Content Marketing : Creating Value in Practice
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective.The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing.Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Price: 39.99 £ | Shipping*: 0.00 £ -
Qualitative Content Analysis : Methods, Practice and Software
Are you working with qualitative data but unsure how to approach your analysis? This hands-on guide to qualitative content analysis from two internationally renowned experts provides you with a clear strategy for analysing your data, whether you are working with social media content, field notes, images, narratives or focus group data.Using qualitative interviews as an example, the book provides a clear structure for approaching your analysis that can be adapted for your research project. Explaining how qualitative content analysis differs from quantitative methods, the book provides you with: •a solid understanding of the principles behind QCA •a step-by-step guide to three types of QCA •guidance on how you can use software to enhance your analysis.
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Qualitative Content Analysis : Methods, Practice and Software
Are you working with qualitative data but unsure how to approach your analysis? This hands-on guide to qualitative content analysis from two internationally renowned experts provides you with a clear strategy for analysing your data, whether you are working with social media content, field notes, images, narratives or focus group data.Using qualitative interviews as an example, the book provides a clear structure for approaching your analysis that can be adapted for your research project. Explaining how qualitative content analysis differs from quantitative methods, the book provides you with: •a solid understanding of the principles behind QCA •a step-by-step guide to three types of QCA •guidance on how you can use software to enhance your analysis.
Price: 116.00 £ | Shipping*: 0.00 £
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What is horror content?
Horror content is a genre of entertainment that is designed to evoke fear, terror, and unease in its audience. It often includes elements such as supernatural creatures, psychological terror, and graphic violence. Horror content can be found in various forms, including movies, TV shows, books, and video games. It aims to create a sense of dread and suspense, and often explores themes of mortality, the unknown, and the darker aspects of human nature.
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What rights do apprentices have if they are not being taught any learning content?
Apprentices have the right to receive proper training and instruction as part of their apprenticeship program. If they are not being taught any learning content, apprentices should first raise their concerns with their employer or training provider. If the issue is not resolved, apprentices may seek assistance from relevant authorities, such as apprenticeship boards or labor departments, to ensure that their rights to receive adequate training are being upheld. Ultimately, apprentices have the right to a quality learning experience as outlined in their apprenticeship agreement.
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What rights do trainees have if they are not being taught any learning content?
Trainees have the right to receive the learning content that they were promised as part of their training program. If they are not being taught any learning content, they have the right to raise their concerns with their training provider or employer and request that the situation be rectified. If the issue is not resolved, trainees may have the right to seek assistance from relevant regulatory bodies or ombudsmen to ensure that they receive the education and training they are entitled to.
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What is the carbohydrate content?
The carbohydrate content varies depending on the specific type of food or drink being referred to. Carbohydrates are a macronutrient that provides energy to the body. Foods like bread, pasta, rice, fruits, and vegetables are all sources of carbohydrates. It is important to consume carbohydrates in moderation as part of a balanced diet.
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